I have always loved the idea of conceptual makeup: makeup that does not have to live in the realm of the everyday; makeup that does not need to satisfy the demands of day to day life or a circumstance in which certain elements may or may not be deemed "appropriate". The arena of fashion is one in which a creative artist can truly break ground. In fashion, we are often able to paint a face, much as we would a canvas, with the primary stipulation being only to satisfy an aesthetic principle or goal. In fashion, the ideal of "beauty" can be other than traditional. The joy is in the risk and the risk is in creating something new, bold and different.