Bridal makeup is a task that often encompasses tricks taken from the field of film and television production. Singularly important is the ability of the artist to generate makeup that can withstand the day's events without touch-up, and yet look and feel superbly natural. After all, nobody wants to be a "cakey" bride. Thus we have the challenge of creating a look that must encompass three primary objectives. Much like that of an actor, a bride's makeup must reflect her personality and natural beauty. Therefore, she must inhabit it with ease. If a bride has never worn makeup before, it stands to reason that providing her with a full set of false lashes will not be a wise choice, no matter how flattering it might appear. The stability of the products and their application is also fundamentally important. Unlike studio makeup which can be touched up between takes, bridal makeup has to withstand the rigors of personal touch, and perhaps even sweat and changes in clothing. Finally, bridal makeup has to photograph beautifully and easily. A bride generally has a limited degree of time in which to obtain photographs, so the makeup has to work in all lights and angles, both indoors and out.